Virtual Reality enviroments and Augmented Reality for advertising:
Immersive environments where the user is able to, through his or her mobile phone, virtual reality viewer and headphones, feel abstracted and part of a virtual environment in 3 dimensions where it would be able to browse, interact and explore. Placed in strategic locations of the user interface there will be references to a particular brand or a company’s product, either with linear / 360 photos and videos, or animated 3D models. Seeking to generate an emotional connection between potential customers and the brand. It’s recommended to companies looking to incorporate a reward at the end of the experience to motivate users (ex: Coupon discount, promotional or merchandising company).
The Augmented Reality technology will provide an interactive experience of a real-world environment, where objects will come to life, providing access to a new 3D space and allowing the user’s engagement with the product, improving the overall experience.